There are many CRM brands that specialize in real estate, but any relationship-management software that suits your budget will also do. Real Estate CRM – To store and manage all of your contacts in one convenient database, you’ll need a robust CRM.Neighborhood Blog – If you haven’t started your own real estate blog, what are you waiting on? A blog can increase monthly traffic to your website as much as 4x! Digital home shoppers who find your posts can become subscribers, and valuable referral sources!.It’s also a great tool to present to your clients under your own branding. IDX-Integrated Website – An absolute must for any real estate professional is to have a good looking IDX website featuring all the listings in your local area.The right branding on your business page can help you connect with influencers, brands, industry professionals, like-minded agents, and, of course, prospects! Facebook Business Page – Most of your prospects are on Facebook, multiple times a day, so you should too.Get a few angles and use a local designer to extract the transparent version and save them as separate files so that you can use them later. Professional Headshot – Clear, bright, and high resolution.Things You Need For Your Real Estate Marketing Kitīefore you start spending on ads, yard signage, or fancy business cards, make sure your marketing toolkit is stocked with these essentials: Adjustments throughout the year will be necessary, but at least you’ll have clear objectives to work towards, and metrics to assess your progress. Keep in mind that a marketing budget isn’t written in stone. Include daily/weekly/monthly projections for expenses, and research your options thoroughly. Your budget should be as detailed as possible. First Step – Creating A Real Estate Marketing BudgetĪ marketing budget will help you plan your resources more effectively.
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